Google VS Content Farmers

Google VS Content Farmers

Google has changed its algorithm in 2017 and it’s had a major impact on how the search engine is viewing the higher ranking websites and their “farmed” content.  What exactly is farmed content?

Wikipedia defines the Content Farm as such: “the term content farm is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue through attracting reader page views.[1]

Articles in content farms have been found to contain identical passages across several media sources, leading to questions about the sites placing search engine optimization goals over factual relevance.[2] Proponents of the content farms claim that from a business perspective, traditional journalism is inefficient.[1] Content farms often commission their writers’ work based on analysis of search engine queries that proponents represent as “true market demand”, a feature that traditional journalism lacks.

There are other methods of content farming that you might even be doing without your knowledge.  One of these is reposting your articles or blog posts identically on other sites or directories.  You need to keep all of your content unique.  The reason you need the article on your site to be unique is that you don’t want your original article on other high ranking sites like SEOGull to be in direct competition with your original article.  These sites tend to be indexed first, therefore Google might see the your original article, or what you thought was original, being a copy which would mean bad news for your rankings.

The real question is how can you efficiently repost your articles on other sites to gain effective link building back to your site and increase your ranking?  You could rewrite your article every time you re-post, or you could use a wonderful piece of software called The Best Spinner to do this for you. Just remember, keep your articles unique with high quality content and links to all the pages you want to rank.

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